Chet Choon has partnered global leaders like SMRT, Swissotel, Plaza Hotel, Knight Frank, Nexia TS International and Inchcape Shipping Services to develop strategy. Working with senior management teams, his specialty is collating crucial data analytics and organically developing viable strategies through facilitated interaction of key members. Prior to this, from 1994 to 2000, he was senior consultant at Hewitt Associates, a premier HR strategy consultancy based in Lincolnshire USA.
His expertise is in the field of Stakeholder Engagement and the use of environmental scans to develop business results-based business strategies. In the area of business analytics, his other corporate clients include Merck, SAFRA and Natsteel.
Chet Choon has an MBA from the Ivey School of Business, University of Western Ontario and a B.Sc Electrical Engineering (Distinction) from the University of Alberta. He is the President of the Screenwriters Association and Director of Project AMISS, a grassroots creative writing program supported by MICA. And he is on the board of directors of the Ivey Business School Alumni Association as well as the Anglo Chinese School Old Boys Association.