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CRISIS COMMUNICATION MANAGEMENT
Reacting - with the right response - quickly
The most challenging part of crisis communication management is reacting with the right response and reacting quickly. This is because behaviour always precedes communication. Non-behaviour or inappropriate behaviour leads to spins that cause embarrassment, humiliation, prolonged visibility, and unnecessary litigation. Regaining public confidence following a damaging situation requires decisions that alleviate the community's anguish; restore confidence in the brand, and rebuilding relationships - especially with the victims - while at the same time reducing media coverage of the story because the organization, which created the situation, is actually doing what the community expects.
Participants will gain an understanding of the various aspects of crisis communication and learn a PR Blue Print for crisis management. Additionally, they will also learn how crisis communication works before, during and after a crisis, with an emphasis on how technology is making crisis communication more effective.
Course Outline
- Introduction to Crisis Communication Plans
- Crisis Communication Teams
- Internal Communication Plans
- Communication Crisis
- Press Conference
- Blogging
- After the Crisis Communication
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How you will benefit from this workshop:
You will learn:
- Strategic, proactive approach to managing the media
- Responding to journalists' calls
- Responding to the inevitable deluge of telephone calls
- Sharing information
- Skills and techniques to respond in the most appropriate way.
Who Should Attend
Anyone and everyone who regularly deals with the public. All personnel who may be involve in emergency response or management in any environment. It should be attended by personnel from all risk industries.
Master Trainer
Ms Yasmin Abdeen is the Principal Consultant and Co-founder of Adder Corp; a consultancy firm based in Singapore. Yasmin trained and worked with business owners and their staff in Asia and Africa. She started her career as a secondary school teacher in 1987. After leaving the teaching service, she worked as a Branch Administrator for a non-profit organization. Here, she managed all aspects of the operations of the network and handled more than 100 staff members. Yasmin was also Asst Director of a MNC. As Asst Director, Yasmin managed the overall operations of the Global Business Unit which has more than 100 franchisees in the Asia-Pacific region.
Yasmin completed her formal education at one of the premier schools in Singapore; Raffles Junior College. She has a Bachelor in Education Studies from University of Southern Queensland and completed her Masters in Education (Educational Management) from the University of Southern Queensland, Australia. Yasmin received her teaching qualifications from the Institute of Education, Singapore.
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