Introduction:
A brand symbolizes how people think about your product or service. Branding is about 'perception' and satisfying the needs of the consumer. Successfully branded products contain two basic elements - features or attributes and emotional benefits. The first is common to all products. The second elements; the emotional benefits associated with brands are what make them successful.
In the Psychological Brand Building Workshop, we take everyday products and look at the subconscious emotional reasons why people buy one product or another based on what they unconsciously believe the product will do for them. By understanding the psychology of branding, companies are better equipped to create their brand's USP and position themselves in the marketplace.
Secondly, the workshop focuses on how companies/individuals can create the 'perception' of their brand by constructing a 'brand blueprint' or 'brand essence'. We look closely at how the 4Ps of marketing relate to the product or service; review the personality & the positioning, the person (target audience) and the product packaging.
With a clear understand of these various elements, companies can then focus on brand management, targeting the right customer and promoting their products so that our target audience can find them when they are ready to make a purchase.
This fast paced, 1-day hands-on training is for companies or individuals who wish to learn through an interactive, step-by-step process on how to create a brand, the brand platform using the psychology; understanding the consumer subconscious behavior to build a brand platform. The course is also for companies looking to reposition their product in the market place.
Within a small group setting, the participants will develop a product; identify the target audience and build the product to attract this market using the 5 senses. They will establish the brand personality, positioning and packaging. Once the brand platform has been established, participants are able to determine the best forms of advertising and promotion that reaches the consumer at the subconscious level.
